The Coca-Cola Annual Report project serves as a comprehensive overview of the brand's iconic history, financial performance, and strategic developments. This report encapsulates Coca-Cola's journey from its origins in Atlanta to its global impact across 200+ countries, emphasizing its growth, innovation, and commitment to sustainability. Key components include detailed insights into Coca-Cola’s product expansion, financial data, stock performance, and marketing milestones. Through a refined and consistent design, the report aims to communicate Coca-Cola's brand values and long-term vision, blending heritage with modern aesthetics to capture the company’s timeless appeal and market relevance.
For this Annual Report, I wanted to break away from the conventional red-and-white color palette and instead delve into a retro-inspired color scheme that would reflect Coca-Cola’s legacy with a fresh perspective. By choosing shades of purples, reds, and burnt oranges, I aimed to evoke a sense of nostalgia while capturing the brand’s timeless essence. This color choice allowed me to bring in a vintage appeal that feels both grounded and vibrant.
I approached the typography with care, selecting typefaces that balance readability with a bold, classic feel. I crafted each spread to lead the reader through a visual journey, arranging elements thoughtfully to communicate information clearly while maintaining an aesthetically engaging flow. By focusing on both the brand’s historical depth and its ongoing innovation, I created a report that feels celebratory and forward-thinking. My goal was to honor Coca-Cola’s heritage while showcasing its adaptability and enduring relevance.
Framer 2023
Amsterdam