This design project reimagines the iconic Ozarka water label into a unique and visually striking format. By deconstructing the original label elements, such as the brand name, origin, and quality claims, and reassembling them in innovative layouts, the project creates a fresh and contemporary interpretation of the classic brand.
To create these distinctive layouts, I focused on the interplay of typography and negative space. By manipulating the size, weight, and placement of the text,
I was able to create dynamic compositions that highlight the key elements of the Ozarka brand. The use of a minimalist color palette and clean lines further emphasizes the typography-centric nature of the design. These reimagined labels not only celebrate the heritage of Ozarka water but also offer a modern and innovative take on packaging design.
I was able to create dynamic compositions that highlight the key elements of the Ozarka brand. The use of a minimalist color palette and clean lines further emphasizes the typography-centric nature of the design. These reimagined labels not only celebrate the heritage of Ozarka water but also offer a modern and innovative take on packaging design.
Framer 2023
Amsterdam