The ReLife Brand Project involved creating a cohesive and visually soothing brand identity for a wellness-focused company. ReLife is dedicated to promoting well-being, healing, and renewal, and the brand identity was designed to reflect these values. The project includes a range of stationery and digital assets, all crafted to ensure brand consistency and an inviting user experience across different platforms. Each item, from the business cards to the mobile interface, was carefully tailored to present ReLife as a trustworthy, calming presence in the wellness industry.
My approach to the ReLife brand design was centered on creating a clean, calming aesthetic that embodies the themes of renewal and tranquility. Using a palette of soft greens and blues, I aimed to evoke a sense of peace and balance, aligning with the brand's wellness mission. The butterfly-inspired logo symbolizes transformation and growth, subtly reinforcing the brand’s focus on revitalization. The minimalistic layout and generous white space allow each element to breathe, emphasizing simplicity and clarity. This approach ensures that the design feels accessible and professional, supporting ReLife’s mission to guide clients toward a healthier, more fulfilling life.
Framer 2023
Amsterdam