The "Type Inside Out" project was a comprehensive branding campaign created for a type exhibition at the University of Texas at Arlington. The design aimed to capture the dynamic nature of typography and its ability to communicate beyond the page. The branding elements, including the poster, logo, and exhibition signage, were designed to be visually striking, engaging, and reflective of the exhibition's theme.
For this project, I wanted to create a visually dynamic and thought-provoking brand identity that would capture the essence of the exhibition. I focused on using bold typography and a striking color palette to create a design that would stand out and leave a lasting impression. The poster, designed to be the centerpiece of the campaign, features a typographic illustration that visually represents the concept of "type inside out." The logo, inspired by the exhibition's theme, is a simple yet impactful mark that can be used across various applications.
Framer 2023
Amsterdam