Brand Development
The Wahdah Foundation branding project aimed to visually represent the organization’s mission of fostering peace, unity, and prosperity across diverse communities. As a nonprofit dedicated to supporting individuals facing life crises, Wahdah Foundation provides vital resources, mental health support,
and economic rehabilitation services. The branding needed to reflect this compassionate, innovative
and inclusive mission while also resonating with a diverse audience.
In my role as Art/Creative Director, I was responsible for overseeing and guiding the entire creative process. I led a team to ensure that the foundation’s values were embedded in each design element, from the logo to promotional materials. My approach involved strategic brainstorming, design reviews, and iterative development to craft visuals that aligned with our mission. This leadership role allowed me to ensure that each piece effectively communicated the foundation’s supportive, unifying spirit, reinforcing our commitment to building a compassionate community.
Framer 2023
Amsterdam